“Innovation No Ammonia” – known as “INOA” – is the revolutionary colour system launched by L’Oréal.
Its odorless formula is 100% ammonia-free to optimise scalp comfort and uses a unique Oil Delivery System (ODS) which increases the effectivenes of the colouring.
This technological breakthrough means the colour has the utmost respect for your tresses, doubling the lipids found in the natural protective layer of the hair compared to a classic permanent colour.
The hair fibre is better protected application after application. After each INOAservice the lipids on the surface of the hair are maintained to a level that’s comparable to natural, uncoloured hair and also provides essential amino acids – so with each application, your hair will feel smooth and shiny.
With a range of 40 hues for you to choose from, it will give exceptionally even coverage from root to tip AND it covers 100% grey.
So whether you would like lovely golden locks with a hint of copper or red or be daring and go dark with some rich iridescent tones, INOA is the colour for you.