Alan Edwards

Alan and Elaine are the founder members of the Alan Edwards artistic team. Together they are one of the most influential duos in British hairdressing, with over thirty years of experience in the industry. The award winning pair have a wealth of knowledge which has seen them travel the globe presenting shows and seminars in their own unique way. Both winners of Scottish Hairdresser of the Year and the coveted L'Oréal colour trophy, they went on to coach the youngest members of their art team to win the colour trophy once again on its 50th anniversary.

Alan's main role as Art Director is coaching, managing and directing the art team as well as extensively presenting educational seminars and sharing the Alan Edwards philosophy and passion towards creative hair.


Building an Artistic Team is something that Elaine and Alan both feel very passionate about. With accolades such as Scottish Hairdresser of the Year and L'Oréal Colour Trophy winner, Elaine's expertise is paramount to the success of the Artistic Teams shows, seminars and photographic work.

Having great vision and natural ability to create stunning hair whether it be in front of or behind the scenes, Elaine's Art Direction is second to none within the teams' international recognition. Latterly, it has found Elaine working closely with Fiona on shows and shoots for Vogue which has created another dynamic duo within the artistic team.

Elaine is also head of in-house development and education which continually produces technically gifted and creative young hair dressers, helping to develop the next generation of the Alan Edwards' Artistic Team.


Fiona's art team career started as assistant when she was one of the finalists of L'Oréal's Talent Spotting. This was her first taste of creative freedom. Since then her artistic career has jumped forward by leaps and bounds. She was one of the key members of the team that won the coveted L'Oréal colour trophy on the 50th anniversary. Fiona has worked on shoots for in-salon and magazine work, but her main passion is show work, whether it be big extravagant work or demure, classic catwalk shows.

She started off her training for this at graduate fashion week, and then moved onto work at London Fashion Week. This gave her the opportunity to work with amazing names in the industry such as Duffy and James Precise to name but a few.

She has also been lucky enough to travel with Alan and teach seminars in many cities around the world. One of her career highlights was being part of the team that worked on the Grand Finale for the L'Oréal colour trophy 2008.

The Art Team

Around The World