Colour Revolution
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“Innovation No Ammonia” – known as “INOA” – is the revolutionary colour system launched by L’Oréal.
Its odorless formula is 100% ammonia-free to optimise scalp comfort and uses a unique Oil Delivery System (ODS) which increases the effectivenes of the colouring.
This technological breakthrough means the colour has the utmost respect for your tresses, doubling the lipids found in the natural protective layer of the hair compared to a classic permanent colour.
The hair fibre is better protected application after application. After each INOAservice the lipids on the surface of the hair are maintained to a level that’s comparable to natural, uncoloured hair and also provides essential amino acids – so with each application, your hair will feel smooth and shiny.
With a range of 40 hues for you to choose from, it will give exceptionally even coverage from root to tip AND it covers 100% grey.
So whether you would like lovely golden locks with a hint of copper or red or be daring and go dark with some rich iridescent tones, INOA is the colour for you.
Fiona was in the Smoke for London Fashion Week in September to work with L’Oréal alongside some of the biggest session hairdressers in the biz – James Precis and Joanna Cree Brown to drop a couple of names.
She was hard at work at important shows like Fashion Fringe, led by Donatella Versace. It’s a fast learning curve in an exciting time and place – and we know that our clients, benefit from this cutting edge experience.
Having been there for the last two seasons, Fiona (pictured) loves the opportunity to be with the groovers and shakers. Now hopefully Elliot will follow her, as he was involved in graduate fashion week this year.
RETRO is go for Autumn/ Winter colour collections.
The inspirations are split into two looks which match the rock and folk music genres.
For rock, it begins as far back as the 1940s with icons
such as Ella Fitzgerald, Frank Sinatra and Elvis Presley and takes in a touch of today with Paolo Nutini and Pete Doherty.
So quiffs are cool with strong profiles and colours – Aztec brass golds, indigo blues and
jet black work well in the rock- abilly look with leather, studs, fishnets and fingerless gloves.
Bright coppers and bright reds mix with tones of yellows, pinky pinks and dusky browns.
THE folk inspiration is based on megastars like Johnny Cash and Bob Dylan along with edgy newcomers like Florence and the Machine and Fiest. With make-up that’s natural and looks easy to apply and wear, the hair has loose disconnection with air drying.
Long, flowing locks are hot along with session pleats, crimps large and small, and beautiful messes on wheat blondes, cherry reds, muddy browns, the shimmery colours of oil and petrol, burnt toffee, burnt orange and raisin plum.
The look is finished with layered, rough fabrics – wool, canvas, Indian print textiles, cotton, hessian, chunky knits. It’s all very loose and disconnected – casually at ease while looking fantasic!